Over the past 20 or so years, society and mainstream commercial marketing has witnessed a huge rise in the presence, range and availability of sports energy drinks. The thought of these energy drinks evokes a number of long lasting images and keywords in our heads, introduction by television commercials featuring a plethora of famous sports stars, the vivid orange and blue colors of many of the drinks themselves, and the single buzzword that seemed to catch everyone’s interest, electrolytes.
Electrolytes were described a something that the body loses during exercise, and therefore beverages like Powerade or Gatorade were needed to replenish these reserves and allow you to continue with your physical activity. However, there always something a little odd about these drinks, don’t you think?
The main aspect that begged questions was the vibrant, often lurid, manufactured looking colors of these drinks; for something that claimed to give a natural boost they sure did look very unnatural. As more outside study and research has gone in to the breaking down of these sports drinks, a number of ingredients have been highlighted that prove that these energy boosters are not quite a healthy as they profess to be.
1. Artificial Colors
Firstly, let’s address this color issue. The most popular brands on the market all stand out on the shelf due to their shocking and vivid, unnatural coloring including bright oranges and electric blues. These crazy colors are caused by the inclusion of many additives - one assumes purely for a purposes of standing out from the crowd and giving the drinks a unique selling point. However, these additives are known to potentially contribute to a number of worrying health issues including loss of concentration and focus, Attention Deficit Hyperactivity Disorder and in some extreme cases even cancerous tumors. The Center for Science in the Public Interest has stated that products containing such a level of artificial coloring should be avoided at all costs.